A low carbon sector
Humans have built with wood more than any other material throughout history. It's the only true naturally sustainable choice.
Forests and climate change – the industry double-benefit
Trees play a crucial role in regulating our climate. They are becoming more important in the mounting battle against man-made climate change. The more economic activity in the sector, the more we can replenish and expand our forests, helping to counter slow these effects. This double-benefit is unique to our industry. Learn more about carbon, trees and forests.
Forests help tackle climate change by reducing the amount of harmful greenhouse gasses in the atmosphere. Discover more about forests and climate change.
Low embodied energy
Unlike agriculture and other land-based industries, growing trees is efficient. They need fewer nutrients to flourish. Thanks to this, wood products typically have lower embodied energy – the total amount of energy used to make an end product. Thanks to this, using wood products can significantly reduce the footprint of construction and other projects.
Sustainable timber harvesting
When trees are harvested purely for commercial gain, the environment often comes second. Sustainable timber harvesting considers the long-term impact of altering an area of forest, and plans how to do it mindfully.
When timber is harvested with consideration for future impacts, we responsibly produce a valuable resource and preserve forests for future generations. Planting cycles can be planned to maximise CO2 absorption and promote biodiversity. See sustainable construction and sustainable forestry management for more information.